＂Sports Power＂, everyone talks 丨 Rich projects and broad prospects Outdoor sports have become new pets of the public
This article is transferred from [People’s Daily];
Riding, climbing, camping, hiking … In the Qingming Festival holiday just past, many citizens walked out of the outdoors, entered nature, and enjoyed the breath of spring through outdoor sports.
Outdoor sports is a familiar and unfamiliar thing for the public.”We often say that walking out of the room and outdoor sports are actually outdoor sports in a broad sense. Strictly speaking, it should be called outdoor sports.” Ding Xianghua, secretary general of the China Mountain Climbing Association, said, “Outdoor sports are in mountains, rivers, grassland, etc.Some sports and leisure activities carried out in natural resources encourage everyone to enter nature and embrace nature. “
According to reports, outdoor sports include various types of sports such as water, aviation, mountain climbing, ice and snow, and steam motorcycles.In addition, there are outdoor camp education for adolescents, including outdoor sports, field survival, natural education, humanities education, and national defense education.
Liang Qiang, a professor at the Business School of Tianjin University of Finance and Economics and vice chairman of the Tianjin Mountaineering Outdoor Sports Association, believes that the development of outdoor sports in my country has been divided into five stages since the 1950s. It has been in the stage of professional competition, the stage of fitness, and the development stage of integration, and the current stage of outdoor life aesthetics reflects the continuous changes in our citizens with the improvement of living standards. “
“I have been in contact with the outdoor sports industry since 2003. At that time, they were basically spontaneous organizational activities of some enthusiasts and enthusiasts.” Li Bo, founder of Sichuan Tianmai Intercontinental Sports Culture Communication Co., Ltd., said, “Now, everyone requires outdoor sports requirementsIn terms of outdoor camps, consumers have not only paid attention to the venue environment, but also put forward more demand for supporting activities, services, and guarantees of the camp.Provide consumers with more diversified camp services.
With the continuous improvement of people’s living standards, in recent years, China’s outdoor sports have developed rapidly. The “Development Plan for Outdoor Sports Industry (2022-2025)” shows that as of the end of 2021, the number of outdoor sports participants in the country has exceeded 400 million.Ding Xianghua said: “Outdoor sports covers a variety of formats such as sports events, leisure tourism, youth training, etc. It is an emerging industry with a multi -industry cross, rich content, and extensive scope, and its development prospects are broad.”
Due to the short period of time for Chinese outdoor sports and the popularization rate of many projects, the current demand for outdoor sports in my country has a large difference in demand for outdoor sports.Some consumers, due to the lack of domestic supply and the unable to ensure the quality of service, they turned to foreign experience, which led to consumer outflow; and the other consumers still lacked enough understanding of outdoor sports, and the consumption power needs to be tapped, resulting in insufficient industry motivation.And how to meet the needs of different consumers and improve the industry ecology is also the huge potential of China’s outdoor movement in the future.
In 2023, the National Development and Reform Commission and the General Sports Administration of Sports, the Ministry of Natural Resources, the Ministry of Water Resources, and the State Forestry Bureau issued the “Promoting Outdoor Sports Facilities Construction and Service Promotion Action Plan (2023-2025)”, which clearly proposed that outdoor sports should be made into as a become it into a become a become it into an outdoor sports as it.At the same time, the total size of the outdoor sports industry will reach 3 trillion yuan by 2025.
In Liang Qiang’s view, “imbalance of supply and demand” is a problem that the development of China’s outdoor sports needs to be solved.”First of all, outdoor sports require space, and currently my country’s natural resources are not enough to open outdoor sports; second, my country’s outdoor sports population has further improved in environmental awareness and outdoor skills. For projects, its development requires multiple functional departments to cooperate together “” “
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