Ganyuan Food: Continue to create a multi -product growth curve

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  The minutes of the performance briefing disclosed on April 24 and 25 showed that the company continued to build a multi -product growth curve.In terms of category development, the company responds to market demand quickly, shorten the product development cycle, further enriches and optimizes the product structure, and has achieved good results in category development.In 2023, the main core category continued to expand, and the initial results of the cultivation of category business were achieved. The sales of major categories of products had double -digit growth year -on -year. By creating multiple product growth curves, the company continued to develop.

  In the past two years, the company’s products have been significantly improved, and products have also achieved better performance on the market.The company continues the multi -category development plan to create a multi -product growth curve.From the perspective of the growth of various categories, the synchronous growth of old and new products has been achieved.The new products are divided into two categories. The first category is to accurately grasp the seasoning nuts of the customer base. The second category is the more popular bean fruit combination, peanuts and pussy products.Seasoning nuts are a product with a long life cycle. It has rich nutritional value and is gradually being recognized and accepted by consumers. The market capacity is large.In terms of categories, the price of the company’s original core items formed prices and complementary consumer groups.At present, the condiment category is still in the cultivation stage. After a certain time transition, the scale is expected to further increase.The second largest category new products are bean fruits, peanuts and puffed products.After the market is launched, the emerging channels are well performed, and the company will further promote it to other channel markets.

  With the increase in the company’s category and the changes in the structure of various channels, the company will extend its product for the core soy products with better gross profit levels and increase the soy product matrix.For high -cost -effective positioning products, the company continues to advance scale volume, optimize costs and efficiency in procurement, manufacturing, processing, and logistics, to ease the impact of low gross profit products on the company, and the overall gross profit level has improved with the gradual increase of scale.

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